Let us turn your online data into meaningful insights
The volume of internally generated and third party data available to businesses continues to grow exponentially, but without robust analysis meaningful insights cannot be unlocked. Through extensive experience delivering data driven insights, statistical tools and techniques, and hypothesis driven methodologies we can reveal actionable insights that will help your business better understand what your data is telling you.
Measure my Online Business Effectiveness
Measure what matters, because what you measure matters. By defining relevant metrics and asking the right questions we can help your business understand what your data is telling you.
Determine my Customer's Characteristics & Value
Is your customer cohort shifting over time? Do you really know who your most valuable customers are and where the key opportunities for optimisation exist?
Understanding the nature of the customers you are attracting over time will give insights that enable you to target specific customer cohorts.
Map my Customer Conversion Pathways
Without understanding the path that your most valuable customers are taking to conversion you can't optimise the path.
We will identify key blockage points, recommend remediation, and expose opportunities to increase the value, frequency and speed of each conversion
Verify my Marketing Effectiveness
Is the money you are investing in advertising actually leading to growth in your online business?
By analysing the behaviour of each of your customer segments we are able to undertake ratio and derivative analysis which enable you to understand which campaigns provided a positive lift in value and how sustained the lift was.
Develop & Execute Online Strategy
You know your business strategy and what you want to achieve, but do you know how to translate this into an online digital strategy that will drive growth.
We draw on over 10 years of digital strategy experience with countless clients to work with you to map the path to online success, set the waypoints, and measure success.
